Actions

Actions

IARD members are committed to reducing the harmful use of alcohol and have a long history of working in partnership with others as part of a whole-of-society approach.  

The last 10 years have seen declines in binge-drinking, drinking and driving, and underage drinking in many countries. IARD members are committed to building on these positive trends and actively support international goals to reduce harmful drinking. This includes delivering on the recommendations presented to the sector in the United Nations 2018 Political Declaration on noncommunicable diseases, in particular by taking concrete steps towards eliminating the marketing, advertising, and sale of alcohol products to minors. 

This page highlights key actions IARD members are taking to reduce harmful drinking and raise standards across the globe.

 

Featured Action

Standards for Responsible Digital Marketing

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

Learn More
Promoting moderation with health expert Dr. Ellie Cannon
Resources to support workplace alcohol policies
Global Standards Coalition to help reduce harmful drinking
Actions to prevent underage drinking
Resources to support responsible sale and service
 Global standards for influencer marketing
Global standards for online alcohol sales and delivery
Improving consumer information on labels
Building on positive trends and partnerships to reduce harmful drinking
Actions to accelerate reductions in underage drinking
Partnering with digital platforms for age assurance
Standards for Responsible Digital Marketing
International Alliance for Responsible Drinking

© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.