Supporting retailers and hospitality venues to help prevent sale and service of alcohol beverages to those underage or intoxicated

IARD’s member companies, the world’s leading global beer, wine, and spirits companies, have launched new resources: Responsible Retailing of Beverage Alcohol and Responsible Service of Beverage Alcohol. These free tools are designed to support retailers and hospitality venues across the world in their efforts to ensure that their staff who sell or serve alcohol do so lawfully and responsibly.

• The importance of verifying a customer's age and sobriety during in-store purchases or service.
• The consequences of selling alcohol to those underage and intoxicated people.
• Communication techniques to refuse sale and service of alcohol where necessary and to handle difficult situations.
• Methods server staff can use to better promote and support responsible choices.
• Advice on appropriate ways to respond if server staff are asked directly for drinking advice.

The resources will be available in several languages. They are part of IARD’s growing suite of tools that support businesses to uphold the highest standards of responsible practices, to help reduce harmful drinking. This suite also includes IARD’s 2022’s resources to support retailers and e-commerce platforms in ensuring that their delivery agents do not delivery alcohol to those underage or intoxicated.