The increased use of digital channels has transformed the way people interact with brands and see advertising. In September 2021, IARD members formed a unique partnership with leading global advertising, public relations and influencer agencies to lead the way in ...
Read MoreIn 2012, the leading global producers of beer, wine and spirits made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that ...
Read MoreIARD’s member companies, the world’s leading beer, wine, and spirits producers, are working in partnership with 19 prominent global and regional online retailers, and e-commerce and delivery platforms to deliver global standards for the online sale and delivery of alcohol. ...
Read MoreSymbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...
Read MoreThe CEO Chair and Vice-Chair of IARD and IARD CEO outlined the detail of this initiative in a letter to Dr. Tedros,Director General of the World Health Organization in May 2021. In the letter they state: In response to the ...
Read MoreThe CE Os of IARD’s 12 member companies – the world’s leading beer, wine, and spirits producers – wrote to Dr. Tedros, Director-General of the World Health Organization, to reiterate their commitment to supporting public health goals. Dear Dr. Tedros, The ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
