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Taxation as a Policy Lever

October 25, 2018

IARD Members are committed to reducing harmful drinking and to contributing to the community in which they work, including through contributions to local and national economies through taxation.The International Alliance for Responsible Drinking and its member companies believe that:Any taxation ...

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Letter to the editor: Philip Morris International has not been a member of ICAP or IARD’s board of directors.

June 15, 2020

IARD submitted the following letter to the International Journal of Health Policy and Management on 19 December 2019 in response to the publication: Delobelle P. Big tobacco, alcohol, and food and NC Ds in LMI Cs: an inconvenient truth and call to ...

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Drinking and Cancer

August 11, 2022

This Health Review focuses on cancer sites associated with alcohol consumption as identified by the World Cancer Research Foundation and the International Agency for Research on Cancer. Due to the limited availability of national cancer statistics in many countries, U.S. ...

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How to add safeguards to social media marketing

April 20, 2020

Preventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...

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Leading beer, wine, and spirits producers set new standards in responsible digital marketing

November 20, 2024

Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...

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IARD welcomes Moët Hennessy as a member (October 2021)

October 7, 2021

The International Alliance for Responsible Drinking (IARD) is delighted to announce Moët Hennessy, leader of Luxury Wines and Spirits as a new member. Moët Hennessy joins 12 of the world’s leading wine, spirits, and beer producers, who have come together ...

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New research shows closure of hospitality caused decline in Brits’ mental health (July 2021)

July 19, 2021

New research shows closure of hospitality caused decline in Brits’ mental health One in three U.K. adults (34%) say their own social and mental wellbeing has been negatively impacted by the closure of pubs and other hospitality settings, with adults under ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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