How to add safeguards to social media marketing

Preventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing
 
The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high standards that apply to traditional marketing activities. These leading alcohol producers created a set of Digital Guiding Principles (DGPs) as part of their Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking.
 
IARD has worked with the World Federation of Advertisers (WFA) to produce a series of videos that will help all alcohol producers – whether an IARD member or an independent brand – and their agencies to implement effective safeguards to prevent minors from seeing alcohol marketing online.
 
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