Marketing

Marketing

Marketing of Alcohol Beverages

December 5, 2018

This IARD Policy Review summarizes the evidence on marketing communications for alcohol beverages and their regulation.Last reviewed July 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and ...

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Social Marketing

January 27, 2016

This IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.Last Reviewed August 2016IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the ...

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International Guide to Developing a Self-Regulatory Organization

January 13, 2016

This hands-on guide offers practical advice to those who are considering setting up an advertising self-regulatorion system or improving one that already exists. It was developed by the European Advertising Standards Alliance (EASA), in collaboration with IARD, the World Federation ...

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