This hands-on guide offers practical advice to those who are considering setting up an advertising self-regulatorion system or improving one that already exists. It was developed by the European Advertising Standards Alliance (EASA), in collaboration with IARD, the World Federation of Advertisers (WFA), and the International Advertising Association (IAA).Download
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IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.