July 30 - Vietnam Association for Responsible Drinking (VARD) launches “Don’t sell to under 18” media campaign to reduce harmful drinking
Read MorePreventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreThis IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.Last Reviewed: August 2016IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the ...
Read MoreCopenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...
Read MoreThe world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
Read MoreIn 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...
Read More25 September 2025, New York The International Alliance for Responsible Drinking (IARD), a science-based, not-for-profit organization with official status at the United Nations, welcomes the new Political Declaration on the Prevention and Control of Non-Communicable Diseases (NC Ds) at today’s Fourth UN ...
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IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
