To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, alongside their unique partnership with the leading digital platforms, is part of ongoing efforts to prevent minors from seeing or interacting with alcohol marketing online.
Helping producers add safeguards to social media marketing
IARD has worked with the World Federation of Advertisers (WFA) to produce a series of videos that will help all alcohol producers – whether an IARD member or an independent brand – and their agencies to implement effective safeguards to prevent minors from seeing alcohol marketing online.
How to put safeguards in place on: