Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreThe International Alliance for Responsible Drinking (IARD) is delighted to announce Moët Hennessy, leader of Luxury Wines and Spirits as a new member. Moët Hennessy joins 12 of the world’s leading wine, spirits, and beer producers, who have come together ...
Read MoreThe world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
Read MoreIncludes Walmart, SPAR International, Google, Meta, Door Dash, Rappi, Uber Eats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers New Standards ...
Read MoreIARD submitted the following letter to the International Journal of Health Policy and Management on 19 December 2019 in response to the publication: Delobelle P. Big tobacco, alcohol, and food and NC Ds in LMI Cs: an inconvenient truth and call to ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreNew survey data commissioned by IARD from the United States and United Kingdom points to a shared shift in how people who choose to drink think about moderation. Across both markets, consumers still plan to take part in social and ...
Read MoreThis report describes the results of polling by You Gov and focus groups conducted by World Thinks between May and August 2021. These results are exploratory and the value of hospitality venues to social and mental wellbeing should be more fully ...
Read MoreIn 2012, the leading global producers of beer, wine and spirits made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that ...
Read MoreUnderage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
