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Global standards launched for online sale and delivery of alcohol as e-commerce booms during pandemic (May 2021)

May 24, 2021

New data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...

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Letter to the editor: IARD response to Petticrew et al. ‘How alcohol industry organisations mislead the public about alcohol and cancer’

September 16, 2020

In its March 2018 issue, the Drug and Alcohol Review published a response which IARD submitted to the publication: Petticrew, M., Maani Hessari, N., Knai, C., & Weiderpass, E. (2018). How alcohol industry organisations mislead the public about alcohol and ...

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Toolkit for Assessing the Unrecorded Alcohol Market

January 25, 2015

The alcohol market can be divided into two main segments―recorded and unrecorded. Both segments are well established in many parts of the world and respond to social, cultural, economic, and political change. They also play a role in a range ...

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Drinking and Infectious Diseases

September 6, 2023

Infectious diseases are caused by a diverse group of microorganisms such as bacteria, viruses, parasites, and fungi. Some established risk factors for infectious diseases include individual factors and external factors. This Health Review focuses on infectious diseases associated with alcohol ...

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Leading beer, wine, and spirits producers have joined forces with some of the world’s prominent digital platforms to set and deliver new and robust standards of responsibility for their wider industries.

October 26, 2018

September 19th, 2018 Today, we announce a unique partnership between the eleven leading beer, wine, and spirits companies that form the International Alliance for Responsible Drinking (IARD), and four of the leading global internet platforms: Facebook, Snapchat, Twitter and You Tube.

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CEOs of leading beer, wine and spirits producers to develop new responsible marketing standards for digital channels

October 25, 2018

Copenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...

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 Global standards for influencer marketing

July 14, 2021

The increased use of digital channels has transformed the way people interact with brands and see advertising. In September 2021, IARD members formed a unique partnership with leading global advertising, public relations and influencer agencies to lead the way in ...

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Alcohol Consumption and Noncommunicable Diseases (NCDs) 2010–2024

October 15, 2026

Trends based on Global Burden of Disease study data This report visualizes changes in mortality rates from NC Ds attributed to alcohol consumption and trends in alcohol and other lifestyle-related risk factors (high blood pressure, dietary risk, tobacco use, high plasma ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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How to add safeguards to social media marketing

April 20, 2020

Preventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...

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