“Although our individual companies are very different, we share common values.
We take pride in the drinks we produce and want to ensure they are consumed responsibly so that, for those who choose to drink them, it is always a positive experience.
Harmful drinking is not in our interests; it is bad for consumers, bad for the communities we serve, and ultimately bad for our businesses.
That is why we actively support international efforts to reduce harmful drinking - to improve public health and reduce noncommunicable diseases.”
Dolf van den Brink
Chair of IARD CEO Group and CEO of Heineken N.V.