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Members

November 7, 2018

The leading beer, wine and spirits companies that form IARD work together to actively support the target in the WHO NCD Global Monitoring Framework of “at least 10% relative reduction in the harmful use of alcohol” by 2025. IARD member ...

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IARD welcomes new CEO and President Julian Braithwaite 

March 18, 2024

The International Alliance for Responsible Drinking (IARD) is delighted to announce the appointment of new CEO Julian Braithwaite, who takes up his position this week.IARD’s members are the world’s leading beer, wine, and spirits producers, who have come together in ...

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Promoting moderation with health expert Dr. Ellie Cannon

September 5, 2024

Dr Ellie Cannon is a General Practitioner, as well as a respected author and broadcaster, who provides actionable advice to adults to help them make informed health choices. Her tips for drinking moderately are aimed at adults who choose to ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

September 10, 2024

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...

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Letter to the editor: Philip Morris International has not been a member of ICAP or IARD’s board of directors.

June 15, 2020

IARD submitted the following letter to the International Journal of Health Policy and Management on 19 December 2019 in response to the publication: Delobelle P. Big tobacco, alcohol, and food and NC Ds in LMI Cs: an inconvenient truth and call to ...

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Letter to the editor: IARD response to ‘What is the best indicator of the harmful use of alcohol? A narrative review’ (Sept 2020)

September 16, 2020

On 16 September 2020 the journal Drug and Alcohol Review published a response which IARD submitted to the publication: Rehm, J., Crépault, J.-F., Wettlaufer, A., Manthey, J., & Shield, K. D. (2020). What is the best indicator of the harmful ...

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Letter to the editor: IARD responds to Lim et al.’s (2019) analysis of framing and completeness of information disseminated by alcohol industry-funded organizations

June 15, 2020

On 14 June 2020 the Journal of Studies on Alcohol and Drugs published a letter which IARD submitted on 16 January 2020 in response to the publication: Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & ...

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