IARD’s work is informed by scientific evidence on alcohol and health, including alcohol policy. By bringing together data and research on drinking patterns, alcohol in society, and regulations at a national level, IARD examines practices around policies and interventions that ...
Read MoreThe International Alliance for Responsible Drinking (IARD) welcomes its first associate member, leading global beverage producer The Coca-Cola Company. As an associate member, The Coca-Cola Company joins the world’s leading beer, wine, and spirits producers in their ambition to reduce ...
Read MoreGoogle, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...
Read MoreSince 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...
Read MoreThis toolkit provides general guidelines, dos and don’ts, and advice and considerations for performing evaluation studies of drink driving programs. Its target audience are road safety professionals in low- and middle-income countries who do not have a scientific or statistical ...
Read MoreThis IARD Policy Review summarizes the evidence on marketing communications for alcohol beverages and their regulation.Last reviewed: July 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and ...
Read MoreThis IARD Policy Review summarizes the evidence on excise taxation of alcohol beverages.Last Reviewed: April 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and outcomes. They are ...
Read MoreThis IARD Policy Review summarizes the evidence on physical availability policies and their impact on consumption and alcohol-related outcomes.Last reviewed: October 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on ...
Read MoreThis IARD Health Review discusses the role of alcohol consumption as a risk factor for cognitive decline.Last reviewed: November 2019IARD Health Reviews offer a referenced overview of recent peer-reviewed, published research on the relationship between alcohol consumption and health outcomes. ...
Read MoreGlobal effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
