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Building on positive trends and partnerships to reduce harmful drinking

May 5, 2021

The CE Os of IARD’s 12 member companies – the world’s leading beer, wine, and spirits producers – wrote to Dr. Tedros, Director-General of the World Health Organization, to reiterate their commitment to supporting public health goals. Dear Dr. Tedros, The ...

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Alcohol sales declined by 6% globally during pandemic (May 2021)

May 18, 2021

Vast majority consumed same or less alcohol in 2020; Targeted support needed for the minority that continues to drink at harmful levels Consumers around the world bought 15.8 billion fewer liters of alcohol beverages last year, according to new data from ...

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Mindful moderation is becoming a mainstream drinking mindset across markets and generations

June 19, 2026

New survey data commissioned by IARD from the United States and United Kingdom points to a shared shift in how people who choose to drink think about moderation. Across both markets, consumers still plan to take part in social and ...

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Minimum Legal Age Limits

August 5, 2026

Scope This table details legislation and regulations in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. It covers:minimum age limits for purchase, sale, free supply, and ...

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Drinking and Liver Diseases

September 30, 2026

Liver disease includes a range of conditions that affect the structure and function of the liver and may be influenced by metabolic, viral, environmental, and lifestyle factors. This Health Review examines the relationship between alcohol consumption and key liver disease ...

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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Global brands join forces at Cannes to champion responsible influencer marketing

June 19, 2026

~Brands, marketeers and creators put responsibility at the heart of influencer marketing to build trust, impact and influence~ Cannes, France, 23 June 2026 – Industry experts gathered at Cannes Lions to discuss the role of responsible influencer marketing in building ...

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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

September 10, 2024

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...

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