Binge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...
Read MoreGlobal effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreBy forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...
Read MoreExamples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
