The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
Read MoreTwo-thirds (66%) of adults surveyed in 10 countries around the world say the closure of cafès, bars, and restaurants negatively impacted on the social and mental wellbeing of the general population Almost half (45%) say their own social and mental wellbeing ...
Read MoreSearch for terms across some examples of glossaries from market research companies, public health authorities, governments, and academia, or open the full source documents.
Read MoreThis report uses data published in the WHO Global status report on alcohol and health and treatment of substance use disorders (2024), accessed in April 2025. The report has been updated in September 2026 to reflect data as they appear ...
Read MoreFOUR IN FIVE EMPLOYERS DO NOT HAVE ALCOHOL IN THE WORKPLACE POLICIES IN PLACE One in three (34%) employers say staff socialising in person is important given the increase in hybrid working Three in four (73%) companies have more generations in their ...
Read MoreSeptember 19th, 2018 Today, we announce a unique partnership between the eleven leading beer, wine, and spirits companies that form the International Alliance for Responsible Drinking (IARD), and four of the leading global internet platforms: Facebook, Snapchat, Twitter and You Tube.
Read MoreCopenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...
Read MoreThe increased use of digital channels has transformed the way people interact with brands and see advertising. In September 2021, IARD members formed a unique partnership with leading global advertising, public relations and influencer agencies to lead the way in ...
Read MoreIncludes Walmart, SPAR International, Google, Meta, Door Dash, Rappi, Uber Eats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers New Standards ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
