New resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...
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Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...
Read MoreCopenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...
Read MoreIn 2012, the leading global producers of beer, wine and spirits made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that ...
Read MoreIARD started implementing its drink-driving prevention pilot programs in 2010 – in countries as diverse as China, Colombia, Mexico, Nigeria, Russia, and Vietnam – to help reduce harms associated with drink driving, especially in low- and middle-income countries. The program ...
Read MoreListed are publicly available data sets, data products available to purchase from market research companies, and evaluations of industry-led campaigns to reduce harmful drinking.
Read MoreReleased on 25 August 2016, the UK Chief Medical Officer’s Low Risk Drinking Guidelines clarify that the intention is “not to prevent those who want to drink alcohol from doing so,”[1] but to provide people with information to help navigate ...
Read MoreThis report uses data published in the WHO Global status report on alcohol and health and treatment of substance use disorders (2024), accessed in April 2025. The report has been updated in September 2026 to reflect data as they appear ...
Read MoreBinge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
