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World’s Leading Producers of Beer, Wine and Spirits are combatting harmful drinking in more than a hundred countries

October 25, 2018

By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...

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Ways of Working

June 26, 2023

A partial list of external examples of policies and processes using private sector data in research, intended to support stakeholders in future data sharing agreements.

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Five years on: World’s leading beer, wine, and spirits producers have reached hundreds of millions of people across the globe in their mission to combat harmful drinking

October 25, 2018

The 11 companies behind some of the world’s most popular beer, wine, and spirits brands have forged new and innovative partnerships across sectors through their Producers’ Commitments. Achievements include:Delivering an average of 347 drink driving prevention programs per year between ...

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Communication on Engagement from the International Alliance for Responsible Drinking (IARD) to the United Nations Global Compact, 2026

October 20, 2026

IARD is dedicated to reducing the harmful use of alcohol through collaboration with governments and civil society.We are proud to participate in the UN Global Compact and advance the Sustainable Development Goals.In our latest communication to the Global Compact, we ...

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Media Outreach Campaign in Vietnam Aims to Prevent Underage Drinking and Drink Driving

October 25, 2018

July 30 - Vietnam Association for Responsible Drinking (VARD) launches “Don’t sell to under 18” media campaign to reduce harmful drinking

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IARD response to study in Nature Medicine

June 9, 2023

Responding to a study in Nature Medicine looking at alcohol consumption and risk of diseases in Chinese men, the International Alliance for Responsible Drinking's Managing Director, Puja Darbari, said: “The main analysis of the study has a significant limitation as ...

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CEOs of leading beer, wine and spirits producers to develop new responsible marketing standards for digital channels

October 25, 2018

Copenhagen, September 14, 2017: As the CE Os of the leading beer, wine and spirits producers, we are stewards of many of the world’s most popular brands and we are proud employers who take this obligation seriously. That is why we ...

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Promoting moderation with health expert Dr. Ellie Cannon

September 5, 2024

Dr Ellie Cannon is a General Practitioner, as well as a respected author and broadcaster, who provides actionable advice to adults to help them make informed health choices. Her tips for drinking moderately are aimed at adults who choose to ...

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Standards for Responsible Digital Marketing

May 5, 2021

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

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Cheers to Choice: Americans / Brits Want a Say in How they Drink this Festive Season

July 8, 2026

New data show that adults are rejecting guilt this festive period amid appreciation of moderation over absolutes ​Tuesday 25 November: As the festive season gets underway, new attitudinal research of more than 2,000 adults conducted by the International Alliance for ...

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