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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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IARD welcomes William Grant & Sons as a member

December 11, 2019

IARD welcomes William Grant & Sons as a member The International Alliance for Responsible Drinking (IARD) is delighted to announce global premium spirits business William Grant & Sons as a new member. William Grant & Sons join 11 of the ...

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IARD welcomes Moët Hennessy as a member (October 2021)

October 7, 2021

The International Alliance for Responsible Drinking (IARD) is delighted to announce Moët Hennessy, leader of Luxury Wines and Spirits as a new member. Moët Hennessy joins 12 of the world’s leading wine, spirits, and beer producers, who have come together ...

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Producers’ Commitments

November 7, 2018

In 2012, the leading global producers of beer, wine and spirits made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that ...

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Promoting moderation with health expert Dr. Ellie Cannon

September 5, 2024

Dr Ellie Cannon is a General Practitioner, as well as a respected author and broadcaster, who provides actionable advice to adults to help them make informed health choices. Her tips for drinking moderately are aimed at adults who choose to ...

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The world’s most iconic beer, wine, and spirits brands to introduce new consumer information on labels (May 2021)

May 25, 2021

The CEO Chair and Vice Chair of IARD, together with IARD’s CEO, wrote to Dr. Tedros, Director-General of the World Health Organization, to outline this initiative. In the letter they stated: In response to the 2018 United Nations Political Declaration ...

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IARD welcomes new CEO and President Julian Braithwaite 

March 18, 2024

The International Alliance for Responsible Drinking (IARD) is delighted to announce the appointment of new CEO Julian Braithwaite, who takes up his position this week.IARD’s members are the world’s leading beer, wine, and spirits producers, who have come together in ...

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Focus on Public–Private Partnerships: Case Studies

November 21, 2019

Partnership and collaboration are required to meet the ambition of the Sustainable Development Goals (SD Gs), as well as the goals of the WHO Global Action Plan for the Prevention and Control of Noncommunicable Diseases (NC Ds). IARD and its Members are ...

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Improving consumer information on labels

May 5, 2021

The CEO Chair and Vice-Chair of IARD and IARD CEO outlined the detail of this initiative in a letter to Dr. Tedros,Director General of the World Health Organization in May 2021. In the letter they state: In response to the ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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