Producers commitments

Welcome to the producers’ commitments

In 2012, the leading global producers of beer, wine and spirits made a collective commitment to build on their long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. In recognition of the serious effects that the harmful use of alcohol can have, these producers wished to demonstrate their support of international efforts to improve health and social outcomes for individuals, families and communities through a set of Five Commitments over five years.

IARD was Secretariat to the Producers’ Commitments between 2012 and 2017. Now that this initial program has ended, IARD members remain committed to continuing the spirit of the Five Commitments and the 10 action areas, and to considering what further initiatives can be undertaken collectively to reduce the harmful use of alcohol.

As the secretariat IARD:

  • Coordinated reporting on the Commitments with KPMG and Accenture
  • Managed the drink-driving prevention pilot programs, and other pilot initiatives
  • Coordinated with international partners, such as the World Federation of Advertisers
  • Commissioned analysis of marketing compliance
  • Bought together experts and partners, such as researchers and retailers
  • Conducted analysis on policy and programs
  • Produced policy tools and good practice guides, for example, the Alcohol Education Guide

Although the five year period has come to an end, producers remain committed to continuing the spirit of the Five Commitments and the 10 action areas.

The next immediate commitment is to finalize new, responsible, and robust standards for digital marketing that addresses this rapidly changing field. The explosion of digital channels has transformed the way in which people understand and interact with IARD members and, while significant progress has been made in strengthening and expanding marketing codes of practice, there is now have an opportunity to enhance them even further using new data, better consumer insights, and the latest technology.

IARD members are actively considering what further initiatives can be undertaken collectively to reduce the harmful use of alcohol. To inform their future actions they will seek to listen to the views of key stakeholders through a facilitated dialogue – including governmental and non-governmental leaders, academics, the public health community, and industry representatives – and discuss how producers can continue to support global efforts to combat harmful drinking.

Progress Report

Combating Harmful Drinking: 2017 Progress Report & Five-Year Summary Of Actions details the progress made over the five years and demonstrates what can be achieved when public, private, and civil sectors work together to tackle the harmful use of alcohol.

Download latest report Report archive
Reducing underage drinking

underage individuals reached with education programs and materials via face-to-face interactions between 2015 and 2017.

Strengthening and expanding marketing codes of practice

of our contracts with advertising agencies in 2017 specified that they had to comply with our responsible alcohol advertising codes.

Providing consumer information and responsible product innovation

of products, of the seven signatories reporting by brands, carried symbols or words warning against harmful drinking in 2017.

Reducing drinking and driving

Signatories operated an average of 347 drink driving prevention programs each year between 2014 and 2017.

Working with retailers support to reduce harmful drinking

Local responsible retailing initiatives have been rolled out in 68 of the 110 countries, a 66% increase between 2014 and 2017.


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